What Is AEO and Why It’s the Secret Weapon Every Brand Needs in 2026
The way people search online is changing faster than ever. Just a few years ago, businesses focused primarily on ranking websites on Google through keywords, backlinks, and technical SEO. Today, search has evolved beyond traditional search engines. Users are increasingly turning to AI-powered platforms like Google AI Overviews, ChatGPT, Microsoft Copilot, Gemini, and voice assistants to get direct answers instead of browsing multiple websites.