Author: mark10

The digital landscape is a fluid place rather than a stable entity. Modern digital marketing is as dynamic as its media—every year, a new platform is created, user behavior changes and marketing... Read More

Marketing analytics is not just an investment in the collection of data; it’s an investment in understanding and delivering value to the customer, which is central to the success of any... Read More

The digital landscape is a fluid place rather than a stable entity. Modern digital marketing is as dynamic as its media—every year, a new platform is created, user behavior changes and marketing... Read More

A.J., it’s a pleasure to have you with us. Before we dive into our discussion on SGE and Custobots, could you share a bit about your journey as the VP... Read More

In the age-old art of marketing, digital terrain is forging a new method for brands to interact with consumers. As we look forward to 2024, the engagement of consumers in... Read More

In today’s hyper-connected and increasingly data-driven world, the pursuit of a comprehensive understanding of consumers continues to be the holy grail for businesses eager to deliver exceptional customer experiences and stay ahead... Read More

Earth Day 2024: How can ad tech keep emissions down as temperatures rise?  In ad land, data is being harnessed to make environmental challenges more manageable through ​setting and working towards... Read More

One significant area where sustainability meets MarTech is in the realm of performance marketing strategy. Businesses are optimizing their digital campaigns to not only drive sales but also to promote... Read More

In 2024, the convergence of sales and marketing functions has become imperative for businesses aiming to thrive in a competitive landscape. With the evolving dynamics of consumer behavior and technological... Read More

Liam, could you please provide insight into your journey that led you to assume the role of CEO and co-founder of Krepling? My brother and I started a consignment marketplace for... Read More