UK customers care about more than just shipping. They appreciate user-friendly website designs, easy access to relevant information, and culturally relevant products. A modern and easy-to-use design, plus respect for cultural customs, is important for an online pharmacy that does business in 80 different countries, while also offering a variety of services.
Providing mostly automated services, while still offering customers the opportunity to get in touch, is a great way to show that you care about their needs.