Targeting Apps in Pharma Advertising

With a novel approach in Targeting APPs in Pharma Advertising, Novem empowers pharmaceutical companies to reach healthcare professionals, caregivers, and patients at pivotal moments. APP-based advertising is more sophisticated than traditional campaigns helping deliver content on an individual basis—fostering improved engagement, brand loyalty, health outcomes, and furthering a positive impact on the healthcare ecosystem.

Novem has worked with a wide range of leading healthcare brands see some of Our Clients and has helped them refine their APP engagement strategies to maximize precision and impact.

The three core advantages of targeting APPs in pharma advertising are:
Engage HCPs, patients and caregivers with highly relevant context and timed-based messaging.
User engagement is enhanced through appropriate ad delivery.
Optimized spend through data-driven, behavior-based strategies.
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