"Rock On: Innovative Shoe Designs for Modern Rebels"
New Rock was established in 1929 in Spain as a family-run business with a commitment to craftsmanship. Initially focused on creating quality leather footwear, the brand gradually evolved to meet the demands of a growing subculture that sought bold and unconventional styles. By the 1980s, New Rock began producing boots and shoes that blended gothic, punk, and biker aesthetics, transforming the brand into a global phenomenon.