Drowning in digital noise: The modern consumer’s struggle for relevance

Every morning, many of us wake up to an inbox overflowing with unread marketing emails. Fifteen to twenty-five emails have become the new normal, each vying for our attention. Throughout the day, our phones buzz with SMS alerts and branded push notifications, and another wave of promotional emails floods in. Welcome to the life of a modern consumer.
However, instead of receiving the thoughtful, relevant messages we expected when we signed up, we’re bombarded with a never-ending stream of generic marketing attempts. This onslaught of messages from brands is nothing more than a desperate hope that something, anything, will stick.

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